SEO | LOCALMKTG - Smart Online Marketing for Businesses

Google now discounts all reciprocal links

Advanced SEO Techniques, Business advice, SEO

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...

What Makes Quality Content?

SEO

To create quality content for your website, here’s a short checklist of dos and don’ts to keep in mind. Google Quality Guidelines QuoteDo: Write original, unique text. Use keywords in a way that reads naturally. (Remember, write for users!) Write for the...

SEO Content Development: Engaging Content for Customers and Search Engines

Search Engine Optimisation, SEO

What does your website content say about you? Search engines and your customers care about content as an indication of trustworthiness and value. Content is king and critical to your position in search results. Hear what former Google spokesman Matt Cutts had to say...

Step 6: How to Use Keywords in Content

Search Engine Optimisation, SEO

How do search engines know what your keywords are, anyway? The search engines crawl around a website looking for naturally repeated words, phrases and related words. These “key words” clue the search engines in to what topics the site is about, and the...

Google To Give Secure Sites A Ranking Boost

SEO

Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking...

10 Content Ideas To Improve Organic Visibility

SEO

In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve organic visibility. When we work on a comprehensive marketing project for a client, we first learn about their business and then discover what...