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Effective content strategies for forward thinking companies who want to increase search rank.
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
What Makes Quality Content?
To create quality content for your website, here’s a short checklist of dos and don’ts to keep in mind. Google Quality Guidelines QuoteDo: Write original, unique text. Use keywords in a way that reads naturally. (Remember, write for users!) Write for the way people read online, with shorter sentences and paragraphs. Use bulleted and numbered […]
SEO Content Development: Engaging Content for Customers and Search Engines
What does your website content say about you? Search engines and your customers care about content as an indication of trustworthiness and value. Content is king and critical to your position in search results. Hear what former Google spokesman Matt Cutts had to say about the importance of your web page content: Develop Content That […]
Step 6: How to Use Keywords in Content
How do search engines know what your keywords are, anyway? The search engines crawl around a website looking for naturally repeated words, phrases and related words. These “key words” clue the search engines in to what topics the site is about, and the search engines’ advanced topic-modeling algorithms confirm it. If you don’t establish clear subject […]
Google To Give Secure Sites A Ranking Boost
Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other […]
10 Content Ideas To Improve Organic Visibility
In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve organic visibility. When we work on a comprehensive marketing project for a client, we first learn about their business and then discover what marketing tactics their competitors have employed. At the same time, […]
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
SEO Keyword Research: Plurals vs. Singulars
When performing SEO keyword research, it is more strategic to include the plural version of keywords than the singular form. This concept provides greater flexibility and more opportunity for search traffic. Search algorithms have evolved and become more sophisticated. Now, they are able to index more than the specific words, but also the roots of these words. […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
Advantages Of Online Marketing For Small Business
Since the internet has such a huge amount of users from all around the world, the chance to improve business’s overall success is much higher when a you decides to do online marketing. But by just going online doesn’t mean companies will enjoy success. On the internet millions of websites, with a proper internet marketing […]
Properly Position a Brand to Gain Optimal Benefits
Unless one has a clear notion of the underlying concepts of brand identity design, it is difficult to understand the true significance of it. For the common man, this can be best described as the logo of a company that enables a business organization or a product manufacturer to garner and generate the popularity that […]
Factors To Be Considered In Graphic Designing
Graphic designing has become one of the greatest communication means of media. It is widely used to create various images , concepts and themes. It works in order to create a certain look that can generate appeal. At the same time, it must effectively correspond with the concept it was based on. Graphic design involves […]
Web Development And Graphic Design Career Tips
1. Study and obtain a certificate It is very important for a designer who is considering a career in graphic design to get in a recognized school, in order to conduct the necessary training. This training focuses on the acquisition techniques and give you the essential basics to enter the professional field. Graphic design courses […]
Effective Graphic Designing for Building Corporate Identity
Graphic design is one of the vital factors in the ambit of online marketing. It essentially play key role in building strong corporate identity in order to survive in the competitive business industry. It has also seen that people like a website more which is well organized and well designed than a website which is […]
How Promotional Products Encrease Brand Awareness
Many people including entrepreneurs do not realize that giving promotional products can be very powerful. In fact, the homes of most consumers are filled with promotional items from pens, mugs to kitchen appliances. The best thing about household promotional gifts such as kitchen items is that they are very practical and that they help promote […]
What is Domain Authority?
Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a […]
Strategy of Company Branding Concept
Branding is a strategy of business for an Industry or business. It is important for any business. An effective strategy gives a high return to business qualitative and quantitative. So, does a branding strategy. We here will be talking about branding concept and reality. Own branding means segregateable perception, strong reality and a concrete promise […]
Brand the Business online and see it Bloom
It is the Digital Age and the impact of the Internet on business and market is there for all see – it cannot be ignored. You want to sell custom printed water bottles? What about Trade Show Marketing Services? The buyers are preferring to go online to gather in all the data about businesses rather […]
Who can benefit from SEO
We help all types of businesses looking to attract local clients. Plumbers Doctors Dentists Dental Specialists Residential Real Estate Brokers and Agents Insurance Firms and Agents Commercial Real Estate Brokerage Firms, Brokers and Agents Periodontal Specialists Orthodontic Specialists Chiropractors Audiologists Optometrists