To create quality content for your website, here’s a short checklist of dos and don’ts to keep in mind.
Google Quality Guidelines QuoteDo:
- Write original, unique text.
- Use keywords in a way that reads naturally. (Remember, write for users!)
- Write for the way people read online, with shorter sentences and paragraphs.
- Use bulleted and numbered lists, which are easy for readers to scan.
- Include images, embedded videos and other engagement objects.
- Follow our guidelines for how to add keywords to your content (covered in the next step of this SEO tutorial).
Don’t:
- Overuse keywords (also known as “keyword stuffing”).
- Try to optimize for keywords that are unrelated to the website’s contents.
- Duplicate content pages.
- Hide text from users that shows to search engines (such as putting text on a same-color background).
- Try to deceive search engines in any way (known as “webspam”).
Summary of Key Considerations When Writing Content
- Write for your customers, not spiders.
- Have a goal for each page.
- Focus on your keyword subject.
- Make it interesting; make it useful.
- Go for quality.